All the latest Steelfort news

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Another Blast From The Past

18 July 2018

An old pic we found lying around...LawnMaster mowers fresh off the production line. How cool is it that we can look back on our history like this!

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Steelfort Classic

11 July 2018

Another “Steelfort Classic”. A polished Island Bench with slimline top incorporating a seating area on one end and welded in modern, twin square edged bowls.

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Concentrate Heater

4 July 2018

This is another custom built masterpiece and is a credit to our talented design engineers and skilful tradesmen.

At over 6 meters long and less than 1 meter wide, the double stacking provides a small foot print to save valuable factory floor space. Manufactured in house from T304, T316 and exotic Duplex SAF2205 stainless steel, this steam heated, insulated, twin barrel, concentrate heater is destined for the New Zealand dairy industry. To gain complete code compliance with AS1210 the finished unit was pressure tested to 633bar (9,300 psi) as its operating pressure will be at 375bar (5,500 psi).

The general concept is similar to a shell and tube heat exchanger but fabricated to strict hygiene requirements with all mechanical parameters confirmed by Finite Element Analysis (FEA) and conformation to the latest seismic criteria. The removable end caps allow access to the shell's internal surface and both the internal and external surfaces of the multiple heat exchange tubes.

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Prime Parts

20 June 2018

The Prime Parts brand has oil and trimmer line to suit all makes and models of outdoor power equipment.

Our website is constantly getting updated with new products as they arrive so make sure you keep checking back for new stock!

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Sunday Afternoon with The Country

13 June 2018

On Sunday we were joined by Jamie McKay from The Country radio show to test out one of our Kymco ATVs. One of our reps Gareth talked to Jamie about the ATV before they took them out for a test run - a great day!

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KYMCO Fieldays Specials

6 June 2018

Check out these great deals for Fieldays!

Free Roof, Free Windscreen, Free Wiper Kit, with any ATV purchased.

Hurry though, only for the month of June 2018!

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Helping out Philip

30 May 2018

The team at Steelfort were saddened last week to read a Stuff news article about what happened to Philip Lewis when thieves stole his tow trailer which he tows behind his wheelchair and uses to feed his cows on his farm.

We quickly decided we needed to do something about this and sent him a brand new Cub Cadet trailer so that he can get back out there and feed his cows! We wish Philip all the best with his future endeavours and hope that nothing like this ever happens to him again!

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Another Happy LawnMaster Customer

23 May 2018

On a visit to Central Mower Services Ltd in Palmerston North we spotted this happy customer with his much loved LawnMaster lawn mower in for a regular service. He purchased the machine second hand about a year ago and the machine still runs like new!

These beauties clearly stand the test of time!

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Mother's Day Gift Guide 2018

9 May 2018

Mother's Day is fast approaching and here at Steelfort we have some great gift ideas for that Mum who deserves something truely special. We are posting a new gift idea every day up until Sunday over on our Facebook page so make sure you head over and check them out, and while you are there make sure to give the page a 'like' if you haven't already to stay up to date with what Steelfort are up to.

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KYMCO Images

2 May 2018

Here is a photo from the KYMCO photoshoot we had for the quad bikes and ATVs in Napier a few months ago. How great does the product look against this picturesque backdrop!

The KYMCO range are built tough to handle all that you throw at them. Make sure to head into your nearest dealer and check them out today.


A Blast From The Past

24 April 2018

We came across this image of an old Steelfort trade stall while searching through some Manawatu heritage photos. Things sure have changed over the years, but the LawnMaster brand proudly remains New Zealand made!

If you have any images of your old LawnMaster mowers we would love to see them! Email them through to

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CONGRATULATIONS Kurt Baker - Gold Medal winner GC2018

18 April 2018

The team at Steelfort would like to say a huge congratulations to Kurt Baker on his gold medal win for the NZ Men's Sevens team at the Commonwealth Games.

You may have seen Kurt on our Lawnmaster Lithium promo material. We are very proud to have a local Palmy hero supporting our products!

From all the team here at Steelfort, CONGRATS!!!

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WORX now at PlaceMakers Pakuranga

11 April 2018

PlaceMakers Pakuranga are very happy to have these new products in-store.

WORX power tools are perfect for those into serious DIY, with a full range of drills, saws and sanders to help get the job done. Make sure to head in and see the friendly team and check out the products!

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Tried & True Mailer March

20 March 2018

Check out our latest Tried & True Mailer for March- April 2018. Head down to your local dealer for incredible savings.


The Steelfort Team setting up for CDFD

14 March 2018

Steelfort is setting up for the CDFD which is Thursday the 15th of March until Saturday the 17th of March. We have plenty of our product range on display, so come in and check us out!

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Introducing Worx to PlaceMakers

7 March 2018

Steelfort is proud to launch the Worx range into PlaceMakers. Head into your nearest PlaceMakers for some great introductory offers!

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New KYMCO & Cub Cadet Videography

27 February 2018

Check out the Behind the Footage of our latest Videography!

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New KYMCO & Cub Cadet Imagery

18 February 2018

The team are up in Napier for the next day taking exciting new imagery for Cub Cadet & KYMCO. Fingers crossed the rain stays away!

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Miele Outlet Vacuum Specials

8 February 2018

Brand new Miele Vacuums discounted due to damaged boxes. All vacuums come with a full Miele warranty. Courier is an additional $10 with prices starting at $350. There is limited stock. Contact the Miele Outlet on (09)573 1456, or alternatively visit us instore at Unit L, 10-20 Sylvia Park Road, Mt Wellington in Auckland.

Merry Christmas

Merry Christmas from the team at Steelfort

20 December 2017

Christmas Closing

On behalf of the team at Steelfort we would like to thank you for your support throughout 2017 and we wish you and your family a very happy Christmas.

Steelfort will be closed from 21st December until 15 January 2018
Customer Services will be available throughout this time excluding Public Holidays
Please contact Customer Services on….

Merry Christmas


Cub Cadet LX42 XT2 EFI

13 December 2017

Introducing the new Cub Cadet LX42 XT2 EFI! The only Lawn Tractor with the benefits of Cub Cadets 679cc Fuel Injected Engine. Made in America since 1961.


NZ Flower & Garden Show LawnMaster Lithium

7 December 2017

LawnMaster Lithium was at the NZ Flower & Garden Show last weekend. It was a great success and the LawnMaster team had a lot of fun introducing you all to our new product range!

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NZ Flower & Garden Show LawnMaster Lithium

22 November 2017

LawnMaster Lithium will be featuring at the New Zealand Flower & Garden show next week from the 29th of November until the 3rd of December from 10am-6pm daily! uckland will play host to the first North Island based international flower and garden show since the Ellerslie International Flower Show was moved to Christchurch in 2008.

The New Zealand Flower and Garden Show will be a celebration of modern horticulture and design and will provide visitors of all ages an array of things to do and see.

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LawnMaster Eco 22 Tonne Log Splitter

15 November 2017

LawnMaster has recently added to the popular Eco Chore Range. We have introduced a logsplitter to suit any lifestyle including a 22T, 37T and 40T ram pressure. The 22T Log Splitter is a fantastic investment and can save money in the long term, you will no longer need to hire this machinery. The log splitter can operate either horizontally or vertically depending on the wood that you are splitting. It also has a tow bar which makes it handy to maneuver around your property.

Prepare yourself for Winter, this summer and give yourself a headstart! Learn more on our website.

LawnMaster Lithium 58V ChainSaw

LawnMaster Lithium 58V Chainsaw

8 November 2017

The all new LawnMaster Lithium 58V Chainsaw has the power to compete with any petrol tool. Easy to start, low vibrations and long life battery are only a few of the benefits you will see from switching to Lithium. See more about the product specifications via our website.


Happy LawnMaster Customers

31 October 2017

Louis Sewell sent through an image of his LawnMaster mower after it had finished perfecting his New Zealand lawn. We love hearing from our customers, especially through Social Media. Don't forget to follow us on Facebook @lawnmasternz and Instagram #lawnmaster

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Mitre 10 Mega Palmerston North Labour Day Truck Sale

24 October 2017

The Mitre 10 Truck Sale was a huge success this Labour Weekend! Special thanks to the Manawatu Turbos for helping us move the stock from the truck to the customer! More FM for keeping a lively, fun atmosphere. St James school for keeping us well fed with the Sausage Sizzle. And our hosts, Stewarts Mitre 10 Mega Palmerston North for providing support on the day!

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Mitre 10 Mega Palmerston North Labour Day Truck Sale

16 October 2017

Literally a Truck Load of Savings! Come down to Mitre 10 Mega Palmerston North on the 21st of October, between 8am to 3pm during Labour Day Weekend. There you will find the #LawnMaster Team parked outside with a literal truck load of savings on Lawnmowers, Power Garden Tools, giveaways, discounts and more

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Introducting the LawnMaster Logsplitter

9 October 2017

The LawnMaster Log Splitters have landed! Search where to buy for your nearest dealer. As well as all the product specifications via the link.

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The Legacy Grows

4 October 2017

The LawnMaster product range is about to introduce some exciting new additions! Keep an eye out for new arrivals!

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New Arrivals

27 September 2017

Steelfort is introducing some exciting new arrivals into their LawnMaster Product Range. Keep an eye out for further information on the new comers!

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Steelfort in 2017

26 September 2017

Here is an aerial view of the Steelfort Distribution Centre and Head Office as of 2017. Kevin Bills Photography took these images for the foyer, to sit alongside the original images of Steelfort in circa. 1950. It is incredible to see the development in the Cloverlea area, as well as how Steelfort has changed in the past 50+ years.

Sponsorship on Target

Sponsorship on target

24 July 2017

Getting around the Nelson Waimea Gun Club’s range in Golden Downs just got easier for its members. In an arrangement between Waimea Weekly and Stihl Shop Richmond, a new 4x4 Kymco side-by-side vehicle was presented to the club. President Merv Randle was over the moon about the offer and says, with a series of high profile shoots coming up including the South Island champs, the vehicle will be invaluable. “We will use it to take the trap machines around the course on the days of the shoot,” Merv says. “It will be ideal for transferring judges and officials around each different discipline. “In the past, we have had to beg or borrow and, while the members have always been very generous, it’s nice to now have a machine of our own”. Stihl Shop Richmond’s Jason Ahnfeldt says the new four-wheelers are designed for heavy duty farm work and are a welcome addition to the range on offer at the shop in Gladstone Rd. He says they have a strong construction and extra safety features that are playing a big part on farms now. Publisher of the Waimea Weekly, Steve Page, says the arrangement shows a new direction in sponsorship by the paper. “We have considerable pressure on the paper all the time and are very aware of what a big difference we make to sporting sponsorships,” Steve says. “This is a little different, sure, but we have a good relationship with the gun club and are looking forward to it growing in popularity in the coming years. “For this to happen, it needs the support of locals. The club has always\ been a special place and the lessons it teaches in sport and firearm safety are immeasurable, and we are very happy to be part of that.” The club has an open coaching day for anyone interested in clay pigeon shooting at its range at 806 Valley Rd in Golden Downs this Sunday starting at 9.30am. All welcome.

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Announcement of Steelfort becoming the New Zealand exclusive distributor for KYMCO Motorcycles

9 May 2016

We are very pleased to advise you all that Steelfort has been appointed the exclusive New Zealand distributor for Kymco Products, with immediate effect.
Kymco is an International company based in Taiwan synonymous with quality, established in 1963. Kymco is the world’s largest manufacturer of Quad bikes, Motor Cycles & Scooters.



20 April 2015

Steelfort are very excited to be appointed by Miele to become the B Stock Miele appliance retailer.

We are thrilled to open our showroom doors to the general public today. We are located at Unit L, 10-20 Sylvia Park Road, Mt Wellington, Auckland, 1060, NZ.

We are selling Miele Kitchen appliances that are ex-display stock. Our product range will include all Miele appliances. Come along and have a look!


Tom Signal celebrates 45 years of loyal service to Steelfort

12 January 2015

Tom receives a presentation from John McOviney, Steelfort's very own Managing Director and son of the founder of Steelfort.

Well done Tom for all you loyalty, knowledge, professionalism and friendliness over the years.

This is Tom's story

Tom Signal started work at Steelfort in the spare parts department during December 1969 straight from leaving school. Over the years Tom has seen the Company grow from working with the original owner Frank McOviney alongside a small group of employees and manufacturing two lines of products (LawnMaster and Stainless Steel) to what it has become now. Over 100 employees who are developing, manufacturing and supporting multiple product ranges.

Tom has fond memories of playing soccer out the back of the factory canteen on hot sunny days and going with Frank to collect shells from the beach for the peacocks on the farm.

During the last 45 years, Tom feels that Steelfort is a great Company to work for. The employees throughout the years have been amazing; we work hard and have a few laughs each day. “I especially enjoy working with our customers and building good strong relationships throughout the years”.

Well done Tom, we all feel very privileged to work alongside you!!


A word from James, the winner of the LawnMaster $6,000 ultimate garden give away!

9 December 2014

I have had the great pleasure of having a chat with James the winner of our competition. James lives in the Auckland area and is a gardener by trade. Here’s what he had to say about the products he won!

How did you feel about winning? “I was over the moon about winning these products”

Have you used the products? “I have used most of them.”

What are the benefits of the products to you? “The benefits to me are I can expand my gardening business and do more than I was before”.

What are your favourite products? “The battery Worx drill which I think is so amazing and a real treasure. I also enjoy using the ride on mower, chipper shredder, lawnmower and chainsaw. These have been used many times now and are proving to be extremely popular with my customers and me.”

It was lovely hearing about how useful all the products have been to James and knowing that they are being put to good use, not only for James but, also for his customers!!



1 December 2014

We at Steelfort believe in helping future Engineers in developing their skills and knowledge by supporting them to complete their practicum's during summer break.. We had the pleasure of having a student here during this summer, here is his story:

What are you studying?
Computer and Electronic Engineering.

What made you think of Steelfort as a placement?
It is a good place to get work experience. There are lots of elements of engineering in Steelfort.

Was it difficult to get a placement?
Yes, I was very lucky. Some of my classmates found it very difficult.

How long have you been here?
10 weeks.

What are the benefits of having a practicum?
It helps the degree to be more rounded. You can apply your knowledge in real life situations.

Have you enjoyed your time at Steelfort?

Yes, it has been very worthwhile.

And we at Steelfort believe that our future engineers should get the experience and exposure to their desired industry. With a chance to utilise their theoretical skills in a practical workplace.


Steelfort goes green in support of Manawatu Turbos

23 October 2014

We at Steelfort felt that the best way to show our support for our very own Manawatu Turbos was to go green at work on Friday. We are very privileged and honoured to be a Manawatu Turbos Sponsor. We were absolutely delighted when the Turbos won the Championship Final Full Time: Manawatu 32 Hawkes Bay 24! Well done, Go Turbos Go!


Founders Wife Dies

19 August 2014

Rona McOviney, the wife of the founder of Steelfort, Frank McOviney, died on the 19th August 2014 48 hours prior to her 95th Birthday.

Rona, mother of the current Managing Director John McOviney, was regarded as the matriarch of the "Steelfort" family.

Rona will be remembered as a truly gracious lady and will be sadly missed by her family and many of the long standing Steelfort staff.

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LawnMaster Classic 2014 - Holloway Makes History at Hokowhitu

12 February 2014

Hawkes Bay professional Doug Holloway became the most successful player in the history of The Charles Tour when he won the LawnMaster Classic by two strokes in perfect conditions in Palmerston North today. The 30-year-old, who secured his fifth title to jump one win clear of New Zealand No.1 Michael Hendry, carded rounds of 67, 68, 71 and 71 for an 11-under par total at the Manawatu Golf Club for an impressive wire-to-wire win. Holloway finished two clear of Masterton professional Harry Bateman (69) with Southland No.1 Vaughan McCall (73), who claimed the leading amateur title, and a further shot back in a share of third place alongside South Korean professional Dongwoo Kang (71). His back-to-back birdies on 14 and 15 proved the difference in the end as he held on for a long awaited fifth win.
“It is pretty cool,” said the likeable professional, who had his wife Rebecca on his bag today. “I made hard work of it today at times but it is a huge thrill to win again on The Charles Tour.”
It was Holloway’s first win on The Charles Tour in six years – a long time ago since he won three Wairakei Open titles in succession (from 2006 – 2008). Holloway, who won the Taranaki Open in 2005 as an amateur, was a proud to get it done over 72 holes. “I had forgotten how hard it is to win over four rounds,” he joked. “It was a tough battle but I am really pleased that when I was put under pressure this week I responded. “It is pretty neat to get over the line again. It has been six long years since I won one of these so it’s nice to know my game is moving in the right direction again. Hopefully I can move forward from here.” He said his birdies midway through the back nine had him believing that he had one hand on the trophy. “I hadn’t birdied 14 all week so it was really nice to get one there. We went from being right next to each [on the scoreboard] to me opening up a bit of a buffer. They were important moments.” Holloway spent the offseason working on his parent’s sheep and cattle farm which he said totally refreshed his mind and got him ready to compete again. It showed this week as he handled the pressure of holding the lead for all 72 holes like a season pro. There are a number of moments that Holloway – who got back to his ball-striking best – will reflect on as key to his long-awaited win. His 67 and 68 in the strong winds of the opening two rounds were superb and four shots better than the rest of the field. He dropped back to a share of the lead when he started poorly in the third round but he rallied coming down the stretch to birdie the final two holes to ensure that he was the player to beat on Sunday. It was a similar story this morning as the leader played the opening five holes in two-over par. But he responded in kind when he made back-to-back birdies on six and seven to restore his advantage. From there Holloway was rock-solid. He made seven straight pars before he made a clutch birdie on the 14th to jump to 11-under par and earn a three shot lead. The gap seemed too wide for the challengers as holes were running out to chase him down. Bateman, one of New Zealand’s promising up-and-coming pros, made things interesting when he made three birdies on 13, 14 and 15 to get to nine-under par. “I had a really good run there and I thought I was going to give him a pretty good chase down the last few holes,” said the 23-year-old pro. “I wanted to finish birdie-birdie to put the pressure on but he played pretty solid and deserved his win.” In the group behind Holloway was equal to the challenge and also match clutch birdies on the two par fives in the defining stretch of the final 18 holes. “Harry is a quality player and there were a lot of good guys around me so to go wire-to-wire against them is really satisfying. “In this sort of form I am looking forward to heading down to Queenstown to play the New Zealand Open. It should be good fun.” The NZ Open is a tournament that all Kiwis are looking forward to. But first a time to reflect and the 2014 LawnMaster Classic will be remembered for being the time when Holloway made history at Hokowhitu.

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Spider Mower to Crawl Alongside Auckland Motorways

3 December 2013

A big yellow spider will soon be spotted crawling along the grass next to Auckland's motorways. The 335kg 'Spider Mower' has been imported from the Czech Republic.
In a New Zealand first, the remote controlled lawn mower will be used to keep the 173 hectares of grass along the region's motorway network neat and tidy. It's operated by a remote control by a person up to 50m away. Auckland Motorway Alliance director Tony Fisher says it can complete two days of mowing in five hours - but stresses it won't be putting anyone out of a job.
"The amount of growth that we've had in the network, Hobsonville Motorway for example added another 60 hectares of grass to be mowed. "So it'll just help us to keep up with the growth of the network."
Mr Fisher says the mower is the perfect answer to a potentially risky and time consuming job. "We're going to use it on steep terrain where we can't get to safely with our employees."